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SlideShare launches Branded Channel with Microsoft
Effective as of yesterday, SlideShare became the next social network to deploy a branded channels approach. For Microsoft Office, SlideShare implemented the Parent Toolbox channel. Targeted at family...
View ArticleWhy you should start a brand channel on YouTube
Watch this New Media Minute with Whitney in which she explains why every brand needs a channel on YouTube:
View ArticleBeet.tv: Interview Alexandra Levy (Google)
Google’s Alexandra Levy, director of branded entertainment was interviewed by Beet.TV earlier this week at the Digitas New Front in New York earlier this week. She talked to Beet.TV’s Daisy Whitney...
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Coldwell Banker Channel: Google Maps and YouTube
‘Why didn’t I think of that?’ That’s the thought that crosses your mind when you see the Google Maps/YouTube mashup that international real-estate company Coldwell Banker launched recently. Probably,...
View ArticleMascha Driessen on YouTube NL
Last week, I held an interview with Mascha Driessen of Google The Netherlands, following her presentation at the Broadcast Business Club. Since 1 February 2009, Mascha is responsible for sales on...
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